When Amazon started in 1995, it was a site that only sold books. Within a month of its inception, the company had already shipped books to over 40 different countries. Since then, Amazon has become one of the world’s largest e-commerce companies, accounting for around 44% of total e-commerce sales in the United States for 2017. So then, how exactly did Amazon pull off such impressive results? We’re glad you asked.
At Snap Agency, we specialize in crafting data-driven solutions that position our clients for continuous growth. We’ve spent the past eight years developing innovative digital marketing strategies to help a wide range of B2B and B2C businesses maximize leads and sales. We’re also proud to provide the resources e-commerce companies need to thrive in the ever-changing world of digital. So today, let’s take a look at seven reasons why Amazon is enjoying such tremendous success.
Amazon’s success largely stems from its innovative technologies and practices, many of which were championed by its CEO, Jeff Bezos. Consider the Echo, Amazon’s impressive voice command device. Echo can be used to play songs, research your favorite sports teams, and even check the weather with a few spoken words. This innovative technology was a huge investment for the e-commerce giant—one that fostered exceptional results. Over 22 million Echo units were sold in 2017 alone.
Amazon’s progressive mindset doesn’t always bear fruit, but accomplishments like the Echo prove that innovation can yield impressive results for e-commerce companies.