Many might not remember this. Today’s kids will not recognize or have an inkling of the time Olamide stamped his influence on this sphere.
All through 2013 till 2016, next to Wizkid’s supreme rule with trendy hits, Olamide had that trademark success with singles.
You can recall. Olamide’s music became a staple food for the people in the streets and he carried that impact over to the other side-elites.
While we had club ready anthems—Durosoke, Turn Up, Bobo, Goons Mi during that period, that run was preceded by the angry mode he presented on Voice Of The Streets, one of the cuts off his sophomore, YBNL.
You might have forgotten. But here, he continued the free flow rap we heard on “Eni Duro”, but here it was fiery. The rhymes were present and you can feel that hunger. That energy to ingrain your pains and experiences into a song.
And the Pheelz-assisted track helped to helm home his emotions. A captivating blend of thumping percussion and melancholic synths, Olamide expressed freely.
Touching on topics concerning girls, his struggles and people’s feelings towards him, you could feel that burning desire in those lyrics: Negative energy won, lo ma pa won bi cancer/Won ni mi o le risk e, you know I aint never scared
For me, that started it all. This particular song was a hit track on the album, “YBNL” and it started that desire to “voice anything”. That hunger to stay true to the title “Voice Of The Streets”.
That longing to be a representative of the streets at a time street-hop artists were not fancied. The enthusiasm might have begun on “Eni Duro” but it got stronger on “Voice of the streets”
And the hits followed. Hits and Olamide became word and synonym.